The Dudley Group NHS Foundation Trust logo
Photo of the new mascot for the Dudley Group NHS Charity, Aati the friendly dox

Dudley Group NHS Charity unveils rebrand, new website and brand-new mascot.

On 30th September, we launched a refreshed brand, new website and mascot thanks to a development grant from NHS Charities Together.

The new ‘Smile’ branding reflects how the charity strives to bring happiness to patients and staff, and this is reflected in our new logo.

The new strapline for the charity is ‘Making every day better’, reflecting the charity’s aim to support the wellbeing and experience of patients, visitors, and staff of the Trust.

People posing with the new Dudley NHS Group Charity bags

The new website www.dgnhscharity.org has an eye-catching design and user-friendly feel, we hope the new site will help to increase public engagement, fundraising and awareness of the fantastic work we do as a charity and as an NHS Trust.

Photo of Aait, the new Dudley Group NHS Charity mascot

We also unveiled the newest member to our team, our new charity mascot. Aati the friendly fox was designed by twelve-year-old Laila Adams-Flash, who won a competition run by the charity for local children. The larger than life costume, which made its first appearance during the launch, definitely put a smile on everyone’s faces!

If anyone is between 5ft 6-5ft 10 and would like to volunteer to be our mascot please contact dgft.fundraising@nhs.net

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